Social media, mobile come of age with shoppers around the world
- 59% of internet shoppers said they followed favourite brands or retailers via social media
- 41% bought products through a tablet, compared with 28% in 2012, and 43% purchased products through a smartphone, compared with 30% in 2012.
- Chinese shoppers are ahead of the curve in terms of shopping over multiple devices, with 49% shopping on a tablet and 51% on a smartphone
London, 24 Feb 2014‑‑With consumers increasingly shopping via tablet and mobile phone, over half (55%) of internet shoppers globally say they now buy online because they get better deals than in-store, according to new research from PwC. Achieving Total Retail: Consumer expectations driving the next retail business model, shows how retailers need to develop a new, customer-focused business model to deliver on expectations for the store of the future.
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Gill CarsonMedia Relations, PwCUnited Kingdomgill.email@example.com 7212 1391