• 26-NOV-2013

  • By PwC

Companies under pressure over price

Shaky consumer confidence, stiff competition and increased transparency offered by the internet are forcing organisations to reappraise how they price their goods and services, says a new report from PwC, "The power of pricing".

The survey of over 500 companies worldwide highlights some significant and also surprising trends in how companies set prices.

More than 40% of respondents consider pricing to be the most effective way of growing profitability. However, only 26% believe increased prices will drive profits over the next three years while a significant minority (17%) believe that profits will decline along with their prices.