PwC was named as a large digital experience (DX) agency in the Asia Pacific region by Forrester in their Overview Of 31 Digital Experience Agencies In Asia Pacific, Now Tech: Digital Experience Agencies In Asia Pacific, Q3 2018.
The report emphasizes that “successfully implementing consistent digital experiences across touchpoints and channels cannot happen in silos,” and notes that “92% of global DX decision makers work with service providers.” Forrester defines DX agencies as: Partners that can help companies design, build, and manage digital customer experiences in the context of their digital business transformation.
Forrester outlines the impetus for their study, “You can use digital experience (DX) agencies to design, build, and manage digital customer experiences (CX). But to access these benefits, you’ll first have to select from a diverse set of vendors that vary by size, functionality, geography, and industry focus. Application development and delivery (AD&D) professionals should use Forrester’s Now Tech report to understand the value they can expect from a DX agency and select a provider based on heritage, focus, capabilities, and culture."
Forrester advises leveraging a DX agency to:
- Ensure that your CX truly reflects your brand promise.
- Enhance strategy and innovation capabilities.
- Nurture a DX culture and skills.
Forrester based inclusion in the report on having a significant presence in two or more AP countries. Firms that met this criteria were then segmented into three categories, based on revenue generated in the region.
PwC was listed under Large Digital Experience agencies in Asia Pacific, which is defined as >$150 million in DX revenue generated in Asia Pacific.
Per the report, PwC’s primary functionality segment in DX is business services. Their primary geographic presence in Asia Pacific was noted as being in Australia/New Zealand, Japan and Greater China. Forrester noted PwC’s vertical market focus as primarily in financial services, retail and government.
Clement Yip, PwC Digital Services & Experience Centre CN & HK Leader, said of the Forrester Report, “At PwC, our BxT (Business eXperience Technology) focus is at the forefront of how we approach forward-looking client needs. When working with our clients, we listen to them and help them come up with a tailored plan that allows them to meet the future in order to ensure they are prepared for opportunities and challenges they may face tomorrow, while facilitating digital readiness and helping them achieve their present goals.”
PwC’s Experience Centres around the world combine people, co-creative processes and a collaborative environment to reframe, visualise, and rapidly bring to life the future for an organisation - in everything from creating a new product or service to reinventing how a company operates or launching an entirely new business. PwC Experience Centres in Asia Pacific can be found in Shanghai, Hong Kong, Sydney, Melbourne, Brisbane, Canberra, Perth, Auckland, Hyderabad, Calcutta, Delhi, Bangalore, Tokyo, Singapore.
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