• 03-JAN-2019

Playing with the future: PwC’s immersive emerging tech experience

On Dec. 6, 2018, IDC attended PwC’s Emerging Tech Road Show in San Francisco. Hosted by Scott Likens, PwC Emerging Technology Leader, the day focused on Intelligent Automation, Extended Reality, and Connected Solutions. Attendees saw bots optimize workflows, experienced alternative realities with augmented reality (AR) and virtual reality (VR) applications, and walked through IoT- powered case studies. 
As highlighted in the IDC Link: PwC’s Emerging Tech Road Show: Intimate Event Brings Innovation and Pragmatic Solutions to Multiple Industries, the three key storytelling stations were:
  • Intelligent Automation. Led by PwC Intelligent Process Automation Leader Mike Engel, this group was deeply engaged in a demo and discussion about workforce automation through the integration of robotic process automation (RPA), business process management, and natural language processing technologies. The application of intelligent automation helps PwC clients work smarter, create better work/life balance for employees, and lower operating costs. Mr. Engel presented a unique perspective by stressing that management and process control, as well as regulation, can be aided by intelligent automation rather than being inhibitors or constraints.
  • Extended Reality. John Steggles, New Services and Emerging Technology Director, led the group through two extended reality scenarios, introducing the group to augmented reality (AR) and virtual reality (VR). The first scenario used VR to simulate employee training and coaching, giving participants the opportunity to make different decisions (with various outcomes) while sitting in front of an “simulated employee.” The second scenario, which also used a VR headset, enabled participants to view business performance data in 3-D while collaborating with other users in an interactive setting. The employee coaching session was especially well received, and nearly all attendees were interested in opportunities to test and deploy similar capabilities in their companies.
  • IoT. PwC US Connected Solutions Leader, Rob Mesirow, led the groups through a couple of scenarios involving IoT, which in his words "make dumb things smart." This represents a new class of IoT solutions that are practical, relatively simple, and inexpensive for tracking assets to maximize use to identify suspicious activity, and/or decrease energy consumption, among many other use cases. One example Mesirow shared: a territory that governs the local gaming industry's tax management scored a big win working with PwC to accurately record gaming activities by attaching sensors to existing machines. Gaming providers could continue to operate and avoid the risk of improper tax reporting and fraud.”
IDC summed up the Emerging Tech Road Show with this statement: “The Bay Area companies that attended found unique value in learning alongside their peers in an open forum. Intelligent automation was the topic that received the most interest, as process automation is pragmatic and the benefits are easily recognizable. IDC Retail Insights believes that PwC's event and the technologies featured provided ample value for attendees, as they transform business to continually provide the best experiences to customers and employees.”
Scott Likens said about the event: “We were delighted to provide attendees access to emerging technologies that are not only fascinating, but are also a view into the future of work. By experiencing these technologies and hearing about case studies where they’ve been implemented, attendees gained a window into innovative ways to solve business problems.”
Read the full IDC Link.
Source: IDC Link: PwC's Emerging Tech Road Show: Intimate Event Brings Innovation and Pragmatic Solutions to Multiple Industries. December 18, 2018. Leslie Hand
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