• 04-OCT-2017

Digitisation is changing the foundation of business and consumer interaction faster than many ever expected

PwC named as a Leader in IDC MarketScape on EMEA Digital Strategy and Agency Services 2017

PwC has been named as a Leader in the IDC MarketScape: EMEA Digital Strategy and Agency Services 2017*, which assesses the relative strengths, challenges and opportunities of 14 vendors of Digital Strategy and Agency services in EMEA. 

According to the report, ‘IDC and PwC's clients consider PwC as one of the most capable firms at bridging the business, experience, and technical aspects of digital engagements.’

Commenting on achieving this positioning, Olaf Acker, PwC’s EMEA Digital Leader said: “We are delighted to be named a leader in this IDC MarketScape.  As demonstrated during our recent analyst day we have been involved in several leading digital transformation programs for major EMEA clients and our ranking reflects that positioning".

Confirming PwC’s continued commitment to help clients with the most challenging opportunities, from Strategy through Execution, Olaf added that “our uniqueness comes from bringing the Business, eXperience and Technology perspectives together in multidisciplinary teams that also include Cyber, Tax and Legal expertise as required by the client.”

* IDC MarketScape: EMEA Digital Strategy and Agency Services 2017 Vendor Assessment August 2017, IDC #US41462317

About IDC MarketScape

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilises a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

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