• 08-FEB-2017

Demand for digital consulting services in support of product innovation is growing rapidly

PwC named as a Leader by IDC MarketScape for Worldwide Digital Strategy Consulting Services for Digital Product Innovation 2016

According to the IDC MarketScape: Worldwide Digital Strategy Consulting Services for Digital Product Innovation 2016 Vendor Assessment, the demand for digital consulting services, particularly in support of enterprise product and service innovation is in “hyper-growth”.
The report highlights that “worldwide, PwC is considered one of the most capable firms at designing new or improved business processes and maximising overall engagement value to enterprise stakeholders. Clients also regard PwC as one of the strongest at challenging corporate culture, using social technologies for project collaboration and delivery, and integrating cybersecurity and other operational risk considerations in project scope and deliverables.”

Commenting on achieving this positioning, Tom Puthiyamadam, Global Digital Services Leader, PwC US said: “PwC focuses on helping business leaders create a guided path to innovation by developing the right methods that generate insight-based ideas, and to select, produce and commercialise the most valuable and viable results.  We’re very pleased by our placement as Leader in this IDC MarketScape and that IDC recognises the unique value we are able to bring to our clients and the market.” 

(IDC MarketScape for Worldwide Digital Strategy Consulting Services for Digital Product Innovation 2016 Vendor Assessment IDC #US40634716, January 2017)

About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilises a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

1.  Read more about PwC’s Digital Services, visit  https://digital.pwc.com/en.html
2.  Read more about PwC’s Consulting services by visiting www.pwc.com/consulting
3.  To find out more about how PwC has been evaluated by leading business, technology and industry analysts visit www.pwc.com/analystviews

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