• 15-JUN-2010

  • London, UK

Global Entertainment and Media Market to Reach US$1.7 trillion by 2014, Forecasts PwC

PricewaterhouseCoopers HQ, London
In its latest Global Entertainment & Media Outlook 2010-2014, PricewaterhouseCoopers reports that consumer behaviour is clearly driving the changes in this market. Consumers are embracing new media experiences with staggering speed and PwC believes that three themes will emerge from changing consumer behaviour: the rising power of mobility and devices, the growing dominance of the Internet experience over all content consumption, and the increasing engagement and readiness to pay for content - driven by improved consumption experience and convenience. Another finding of this new forecast is the rebound of the advertising revenues although the spends are unlikely to return to former levels. Available video includes soundbites from Marcel Fenez, Global Leader, Entertainment & Media practice and general views of PwC's offices.