• 03-DEC-2013

Automotive companies with well-defined innovation strategies have competitive advantages

Breakthrough Innovations in Technology and Customer Experience Top Automotive Executives’ Strategic Goals

DETROIT, 2 Dec 2013 ― Automotive companies with well-defined innovation strategies have competitive advantages ranging from talent attraction to revenue growth, according to a recent PwC study. The highway to growth: strategies for automotive innovation released at the Connected Car Expo in Los Angeles, found one-third of automotive executives, globally, say that improving products is their top innovation priority, and about the same number (32 percent) plan to generate radical or breakthrough innovations