Investments in digital strategy consulting services will increase
PwC named as a Leader by IDC MarketScape.
Enterprise buyers in North America will increase investments in digital strategy consulting services by a 14.1% CAGR (Compound Annual Growth Rate) through 2019, generating over $45 billion in revenue for market participants. This is according to the IDC MarketScape: North America Digital Strategy Consulting 2016 Vendor Assessment.
With this increase in investment, businesses need to make sure they have a supporting plan in place to support their overall business goals. The report goes on to say that “PwC is perceived by clients in the Americas to be the most capable of all firms at planning and designing an IT road map for digital strategy initiatives and at delivering and activating innovative ideas.”
Commenting on achieving this positioning, Miles Everson, Global Advisory Chairman, said: “We are really pleased to have been named a Leader in the IDC MarketScape report. Our focus is to support our clients with their large scale digital transformations. We continue to develop and grow our digital consulting business, investing to make sure we are able to support our clients from strategy and innovation, right through to execution and delivery.”
(IDC MarketScape for North America Digital Strategy Consulting 2016 Vendor Assessment, #US40330816 May 2016)
About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilises a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
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