• 17-AUG-2016

Customer and brand engagement strategy considered to be a top digital priority

PwC named as a Leader by IDC MarketScape

According to the IDC MarketScape Worldwide Digital Strategy Consulting Services for Customer and Brand Engagement Vendor Assessment, IDC forecasts that as adoption grows, project-oriented engagements that contain a digital strategy component will represent over 65% of all engagements by 2019. 

The IDC MarketScape states that “Buyer perceptions indicate that firms offering customer and brand experience strategy services and technologies are generally considered capable in delivering innovation to help customers and users recognise, remember, and prefer particular brands and products”

The report highlights that:

“PwC is well regarded worldwide by business consulting customers that view it as the most capable firm overall at helping them improve operational efficiency, at understanding the unique needs of their business, and at leveraging local and global staff appropriately.

For projects that aim to improve the customer experience using digital capabilities, PwC is seen as the most capable of all firms at helping clients capture and leverage data from customer interactions or internal processes, improve the accessibility of their information resources internally or for customers, share content about products and services, and align their digital strategies with their corporate brand. In addition, PwC is perceived to be among the strongest firms at improving the visual design and consumability of their clients' information resources.”

Commenting on achieving this positioning, Miles Everson, Global Advisory Chairman said: “This is a really positive recognition of the work that we are doing in this space.  We are an outright leader in this IDC MarketScape and this confirms that we have the right people to meet the needs of our clients no matter where they are, for all of their digital strategies.  We help them continue to be innovative, efficient and competitive, staying ahead in their respective industries.”

IDC MarketScape, Worldwide Digital Strategy Consulting Services for Customer and Brand Engagement 2015 Vendor Assessment, (#258547, August 2015).

About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilises a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

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