Despite the ongoing troubling economic climate, the sports industry has continued to thrive with many major sporting events proving to be more popular than ever. The popularity of these major events is supported by on-going improvements in broadcasting and technology which is allowing better quality coverage than seen before. At the same time, television companies, sports clubs, governing bodies and even the sports stars themselves, are embracing social media to engage with fans and deliver a greater intensity of experience. Sponsors remain eager and keen to use sponsorship of sports events and teams as part of their marketing mix, and are now using increasingly sophisticated data mining tools to gain greater levels of intelligence and insight into their target markets and help them demonstrate the returns on their investments. PwC's second outlook for the global sports market "Changing the game: the Outlook for the Global Sports Market to 2015" provides revenue forecasts at a global and regional level over the five years to 2015. The report analyses gate revenues, sponsorship, media rights and merchandising. North America will remain the largest market throughout our forecasts to 2015 followed by Europe Middle East and Africa (EMEA), and then the Asian market. Latin America will remain the smallest market. Available video includes soundbites and general views.